Olfactory brand

Scent affects human perception, judgment and behavior subconsciously, so smell plays a particularly important role in consumer perception of brands and products.
The mysterious smell mystery has been widely applied to brand building overseas, and many excellent brands have created and spread their own Exclusive fragrance, in silence Reached the target audience's appeal, effectively promoted the brand development.
The aroma of coffee from the Starbucks coffee shop has left us a permanent mellow memory, and every brand of Starwood Hotels has a unique aroma The impression of deep guest attracted them to come again. BOSS will be "men's taste."" The brand slogan of this audio-visual form is organically blended with the charm of men's scent in the shop, and has become a perfect collision between the audio-visual brand and the olfactory brand Paradigm...